Prosumer Creators: Monetizing the Passion Economy

Oct 13, 2025

In this new era, anyone can speak up and gain real influence, turning personal interests into impact and creativity that shapes the world.

Data Lens

  • By 2030, creator economy grows from $128B to $528B (22.5% CAGR)
  • By 2030, short-form video ad spending grows 13.68% annually to reach $219.71B
  • By 2030, creator platform ad revenue doubles to $376.6B
  • By 2030, 500-600M total creator participants globally (including hobbyists)
  • By 2030, 20-24M full-time professional creators (> $100K annual earnings)

The Opportunity

The future belongs to millions of prosumer creators. We see a massive opportunity in building AI agents that serve as a personal COO for each creator, automating monetization and business operations. This will unlock a new wave of entrepreneurship where the only barrier to entry is creativity itself.

We're looking for solutions in the following areas:

  • Monetization Infrastructure: A unified dashboard for creators to manage diverse revenue streams—including subscriptions, PPV, tips, and merchandise—to reduce tool fatigue.

  • AI Agents for Creators:

    • Audience Engagement: AI-driven automation for personalized responses, content recommendations, and community management, derived from sentiment and engagement data analysis.
    • Content Strategy: Predictive analytics to optimize content planning and multi-platform publishing, mitigating platform dependency by adapting to algorithmic changes.

  • Brand Enablement: An end-to-end campaign management platform to streamline brand collaborations, covering brief creation, creator onboarding, content approval, payments, and performance tracking.

Sources

Nami Venture Partners