46% of the global population are Gen Z and Alpha. New apps reinvent how we live, play, and connect. Breaking language barriers and enabling diverse cultures to merge into larger, more dynamic communities.
Data Lens
- 61% of Gen Z will pay for quality, 56% for better experience, and 50% for convenience. Additionally, 64% are willing to pay more for sustainable products.
- Gen Z spends an average of £305 ($380) per month on subscriptions, three times what Gen X spends and significantly more than Baby Boomers. Over 93% of Gen Z subscribe to at least one service
- Over 30% of Gen Z rely primarily on subscriptions for everyday needs, with younger consumers maintaining an average of 8 active subscriptions.
The Opportunity
We see mobile-first experiences as the foundation, with social connection, gaming culture, wellbeing, and flexible payments converging to shape how Gen Z and Alpha live and connect. Rather than rigid projections, we're focused on the entrepreneurs building the platforms that will unlock these transformative opportunities.
Sources
- Report: Gen Z's Purchasing Behavior and Cultural Influence in 2025 - Comprehensive analysis of Generation Z purchasing behavior, cultural influence, and consumer trends shaping the 2025 market landscape
- Gen Z boosts subscription economy, tripling spend from older generations | Visa - Research on Generation Z financial behaviors and subscription economy trends, showing triple the spending of older generations
- The State of Gen Z - CTAM - Analysis of Gen Z media consumption patterns, digital entertainment trends, and marketing strategies for eight-second attention spans
- Visualizing the Global Population in 2035, by Generation - Demographic analysis and visualization of generational population trends and projections through 2035